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Tech & Innovation·September 22, 2026·1 min read

Apple Is Developing New Fitness Tracker Aimed at Rivaling Whoop

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A screenless Apple tracker suggests Apple is unbundling health data capture from the watch and testing lower-cost, always-on form factors. If you build in digital health or fitness, plan for Apple to own more of the raw biometric stream and push you up-stack into coaching, analytics, and outcomes.