Apple Is Finally Ready to Enter Its Next Big Category: the Smart Home
THE SO WHAT
Apple treating the smart home as its next major category under John Ternus means the default controller for lights, locks, and sensors may shift toward the iPhone and HomePod the way it did for wearables. If you're building home or building automation, assume tighter Apple integration will be a customer expectation and plan for certification, APIs, and revenue-share conversations accordingly.
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