Apple is racing to make Siri more agentic
THE SO WHAT
Apple is treating agentic Siri as a must-close gap with OpenAI and Meta, not a nice-to-have—pressure from John Ternus on Craig Federighi means the iOS system UX is about to be re-written around task execution, not just Q&A. If you build on iOS, assume background automation, multi-step actions, and deeper app control become table stakes surfaces to integrate with, not optional extensions.
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