Apple is rolling out a new "Made for iPhone Duo" badge in the App Store, and touts Netflix, Prime Video, Zoom, Word, and Outlook as Duo-optimized apps at launch
THE SO WHAT
The “Made for iPhone Duo” badge is Apple’s way of steering developers toward Duo-specific UX patterns—extra screen, new gestures, new multitasking defaults. If you have a consumer or productivity app, you now have to decide whether to invest in Duo-optimized flows or accept second-tier placement in Apple’s marketing and discovery surfaces.
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