Apple Names Steve Smith M&A Chief, Moves Adrian Perica to Services Business
THE SO WHAT
Apple shifting Adrian Perica into Services and naming a new M&A chief under John Ternus hints at more inorganic moves to feed recurring-revenue lines. If you’re in content, health, fintech, or developer tooling, assume Apple is an active acquirer and design your partnerships with that optionality — or competition — in mind.
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