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Tech & Innovation·July 15, 2026·1 min read

Apple publishes a policy for upcoming Maps ads, says home services ads are banned, medical services ads will be "evaluated on a case-by-case basis", and more

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Apple is signaling that Maps will be a tightly curated, high-trust ad surface rather than a free-for-all like local search. Local services, healthcare, and regulated categories should expect slower access but higher conversion potential if they clear the bar.