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Tech & Innovation·July 18, 2026·1 min read

Apple raised iPhone 17 prices by 10% in Japan as the yen hovers near a four-decade low

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Apple’s ~10% iPhone 17 price hike in Japan is a reminder that FX risk now flows straight into consumer hardware pricing. If you sell in yen or other weakened currencies, assume more frequent price adjustments and consider hedging or local assembly to avoid whiplash for your customers.