Apple Raises iPhone 17 Price by 10% in Japan as Yen Stays Weak
THE SO WHAT
A 10% iPhone price hike tied to FX shows how quickly global hardware pricing can move when currencies slide. If you sell in Japan or other weak-currency markets, you need a playbook now for FX-driven repricing—SKU mix, financing offers, and local feature differentiation—not a year from now.
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