Apple raises iPhone prices in Japan by up to 11%, likely due to the Japanese yen's depreciation against the US dollar over the past year
THE SO WHAT
Apple passing FX pressure through as an 11% iPhone hike in Japan is a reminder that premium hardware pricing is no longer stable in weak-currency markets. If your product or app ARPU is tied to local device penetration, stress-test Japan and similar markets for slower upgrade cycles and higher acquisition costs.
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