Apple raises Mac, iPad, and other product prices by 15%-25%, saying it has "never seen a component price increase this much, this quickly"; iPhone is unchanged
THE SO WHAT
A 15%–25% hike on Macs and iPads while holding iPhone prices flat says Apple is prioritizing its core cash engine and passing memory shock into the productivity stack. If your workforce or product depends on Apple hardware, revisit TCO models now—device refresh and RAM/storage configs just got materially more expensive.
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