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Tech & Innovation·June 25, 2026·1 min read

Apple raises Mac, iPad, and other product prices by 15%-25%, saying it has "never seen a component price increase this much, this quickly"; iPhone is unchanged

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A 15%–25% hike on Macs and iPads while holding iPhone prices flat says Apple is prioritizing its core cash engine and passing memory shock into the productivity stack. If your workforce or product depends on Apple hardware, revisit TCO models now—device refresh and RAM/storage configs just got materially more expensive.

Tech & Innovation

Quote of the day by former Microsoft CEO Steve Ballmer: 'There's no chance that the iPhone is going to get any significant market share' — a staggering misread of the future of consumer devices

Ballmer’s iPhone quote is a useful calibration: incumbents routinely misprice new interaction models. As AI-native interfaces emerge, assume your own intuition is similarly biased toward current distribution and monetization patterns—instrument user behavior, don’t rely on gut.