Apple raises the price of Apple Music, with the individual plan up by $1 to $11.99, and some Apple One bundles, the first price hike for Apple Music since 2022
THE SO WHAT
Another Apple Music and Apple One price bump tightens the squeeze on household subscription budgets and normalizes creeping ARPU across consumer SaaS. If you run a subscription product, assume more churn sensitivity — you’ll need clearer differentiation or bundling to survive the next round of user spring cleaning.
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