Apple rolls out Retention Messaging, letting developers present personalized text, images, or special offers to users who are canceling their subscriptions
THE SO WHAT
Apple just turned the cancellation flow into a revenue surface—retention ops are now a first-class product primitive on iOS. If you run a subscription app, you need a real playbook for offers, creative, and experimentation at the point of churn, not just a generic “are you sure?” screen.
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