Apple Watch Series 12, Ultra 4 New Features Aren't Enough to Beat Oura, Whoop
THE SO WHAT
Apple narrowing the health gap but still trailing Oura and Whoop for serious athletes suggests specialist wearables retain defensible depth in metrics and coaching. If you’re building in connected health, the opportunity is still in niche, high-fidelity use cases rather than trying to out-generalize the incumbents.
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