Apple’s app subscription bundles are too rigid and inflexible — here's how I'd overhaul them if I were CEO-to-be John Ternus
THE SO WHAT
Critiques of Apple’s rigid bundles highlight a broader shift: users expect subscription stacks to match their actual usage, not a one-size bundle. If you run a multi-product suite, there's revenue on the table in more granular, configurable packaging—especially as budgets get re-cut for AI tools.
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