Apples brand-new AirPods 4 with ANC are sitting at under $100 — and no, they arent refurbished
THE SO WHAT
Sub-$100 ANC AirPods reset consumer expectations for ‘good enough’ audio hardware. If your product depends on selling premium sound or proprietary earbuds, assume your differentiation window just narrowed and shift focus to software, services, or lock-in beyond the buds themselves.
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