Apple’s iPhone Duo, New Watches, iPhone 18 Pro and AirPods 5: Everything to Know
THE SO WHAT
Apple’s first $1,999-and-up foldable plus refreshed watches and AirPods is less about form factor novelty and more about deepening the hardware bundle. For product teams, assume your users will live across a multi-device Apple mesh—optimize continuity and cross-device experiences, not single-screen usage.
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