
Apple's iPhone Ultra could raise foldable prices by almost 20% — no wonder Samsung isn't scared of its arrival
THE SO WHAT
If book-style foldables move up ~20% while clamshells get cheaper, the category bifurcates into status devices and mass-market utility. App and service builders should assume clamshell volumes — not ultra-premium foldables — will define the real design baseline over the next cycle.
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