Apple’s New CEO-Like Cook Pay Package Shows He’s Going Nowhere; Sept. 9 Event
THE SO WHAT
A CEO-style, stay-put package for Cook signals continuity in Apple’s long-cycle bets—especially silicon, services, and on-device intelligence—rather than a near-term strategic reset. If you’re building in Apple’s ecosystem, plan around incremental deepening of the current stack, not a leadership-driven pivot.
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