Apple’s New CEO Must Restore Company’s Design Edge: Power On
THE SO WHAT
If John Ternus’s top priority is restoring Apple’s design edge, expect a rebalancing toward hardware and industrial design decisions that may trade off short-term margin for long-term ecosystem lock-in. Operators building on Apple platforms should watch for more opinionated form factors and interfaces—and align app roadmaps to where Apple wants user behavior to go.
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