Apples new Upgrade program lets you lease a Mac, iPhone, iPad, or Apple Watch like a car
THE SO WHAT
Turning devices into leases shifts Apple’s relationship from product sale to ongoing entitlement — and normalizes hardware as a subscription line item in personal and corporate budgets. If you build around Apple, expect more customers to prioritize predictable monthly outlay over outright ownership and plan your refresh, support, and trade-in assumptions accordingly.
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