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Tech & Innovation·October 29, 2026·1 min read

As search traffic dries up, Reddit announces it’s shifting to a logged-in experience

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Reddit’s pivot away from open access as search traffic erodes is a direct response to AI-driven discovery cannibalizing the top of funnel. Any business that relied on SEO plus open communities now needs a logged-in moat—owned audiences, first-party data, and direct distribution—rather than hoping search will recover.