As That Whole ‘Tilly Norwood’ Thing Peters Out, AI Acting Achieves Unsettling Ubiquity on Chinese Phone Screens
THE SO WHAT
If Chinese consumers are binging AI-generated actors without needing human stars, the bottleneck in entertainment shifts from talent to distribution and personalization. Media and commerce apps should assume synthetic faces will be a default UX surface and plan governance, brand safety, and IP strategy accordingly.
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