At its Accelerate conference, Amazon says it is opening its seller tools to third-party AI agents, starting with Claude, in beta for US merchants
THE SO WHAT
Opening Seller Central to external agents formalizes Amazon’s marketplace as an API-first, agent-operated environment—whoever controls the agent controls the storefront. If you build seller tools or aggregators, you’re now in a race to become the default agent layer sitting between merchants and Amazon’s primitives.
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