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Tech & Innovation·July 20, 2026·1 min read

Avatar Aang: The Last Airbender should be released in IMAX rather than on Paramount+ — the jaw-dropping animation is easily the best part of the hero's return

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When the standout asset of a franchise revival is its animation quality, windowing decisions become a question of where that craft is monetized best. Studios leaning into premium visuals need a clear split strategy between streaming and theatrical or risk under‑earning their highest‑cost work.