Before you drop AU$999 on the new Dyson Airwrap Co-anda 2x, I'd strongly suggest checking out this Prime Day deal on the original
THE SO WHAT
Deep discounting on a still-premium device during Prime Day is another data point that Amazon’s event is less about clearing old inventory and more about conditioning consumers to wait for platform-driven price resets. If you’re in DTC or retail, assume your “everyday” price is now just an anchor for marketplace promotions and plan margin and launch timing around that reality.
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