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Tech & Innovation·July 21, 2026·1 min read

Best Buys Black Friday in July sale is on and a ton of products are 50% off or more

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“Black Friday in July” with 50%+ discounts is another data point that peak-season pricing power is eroding. If you depend on holiday spikes, you may need to pull demand forward with your own off-cycle events or risk being trained out of consumers’ consideration set.