Bill Murray says Rivian’s Ghostbusters Ecto-R1 is “perfect” — and I’ve seen it in action
THE SO WHAT
Rivian turning a Halloween tie-in into a software update is another proof that cars are now content platforms. If you ship connected hardware, budget for ongoing experiential features—these become part of brand equity, not marketing one-offs.
READ THE SOURCE
MORE FROM THE WIRE
Tech & InnovationBond Vigilantes Are Coming Back: Peter Orszag
If bond markets are re-asserting discipline, the era of free money for speculative AI bets is over. Operators should assume higher discount rates on long-dated AI projects and prioritize initiatives with clearer 12–24 month payback.
Tech & InnovationYouTuber Says Cops Paid Him a Visit After He Built Flock-Style Camera to Track Cops
Cheap, Flock-style ALPR tech in citizen hands collapses the asymmetry of surveillance. Organizations operating in public space—retail, logistics, mobility—should assume their movements and interactions are being recorded and cross-referenced, and tighten both compliance and frontline behavior accordingly.
Tech & InnovationIt looks like you're buying a Clippy desk accessory without getting caught in a Microsoft crypto scam. Would you like help?
The fact that a nostalgic Clippy accessory needs to be explicitly framed as "not a crypto scam" shows how blurred the line is between official merch and grift. Brands with strong IP should tighten licensing and verification—customers now assume anything viral could be a rug pull.
Tech & InnovationSamsung Galaxy S27 tier prices reportedly leaked. See the list.
A potential fourth Galaxy S27 tier suggests OEMs are segmenting phones more aggressively—likely around AI and camera capabilities. If you're building mobile-first experiences, design for a wider performance spread instead of assuming a single "flagship" baseline.