Blizzard Announces ‘Diablo V,’ New ‘StarCraft’ Shooter
THE SO WHAT
A new Diablo mainline and a StarCraft shooter after a “bounce-back year” says Blizzard is doubling down on proven IP instead of experimenting with new franchises. Studios without deep catalogs should assume user acquisition costs will rise as legacy brands soak up attention and marketing inventory—budget more for community and creator programs, not just ads.
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