BMW Is Playing a Spider-Man Ad on Its Dashboard Displays, and People Are Pissed
THE SO WHAT
Turning in-car displays into ad inventory—like BMW’s Spider-Man animation—is a clear test of how far OEMs can push monetization before drivers revolt. Any team exploring ‘connected car’ revenue should treat user attention and safety as hard constraints, not just legal checkboxes.
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Tech & InnovationIt's official - more IT work is now off-prem than ever before, and it's sucking up a whole load of power
Off-prem is no longer just a flexibility play — it’s an energy and resilience dependency on third-party data center operators. If your workloads are following this trend, you need power, outage, and expansion risk modeled at the vendor and region level, not just at the cloud SKU level.
Tech & InnovationOpenAI took the Apple lawsuit public and posted the receipts. Apple doubled down the same day.
When two ecosystem anchors litigate trade secrets in public, every integration partner inherits counterparty and IP risk. If you build on either stack, tighten contract language around data use, audit what you’re sharing in joint workstreams, and assume more legal friction around co-development.
Tech & InnovationApple Gears Up for September iPhone Launch With Retail Employee Lottery
A lottery for retail staff at Apple’s biggest launch underscores how much these events are now controlled, high-stakes brand theater. If you run large-scale launches, think less about one keynote and more about orchestrating scarce, motivated field teams as a strategic asset.
Tech & InnovationOpenAI Is Trying to Shame Apple Into Backing Down From Its Lawsuit
When a trade-secrets fight turns into a public narrative war, every AI vendor–platform relationship looks more fragile. If your roadmap depends on deep integrations with either side, scenario-plan for API, policy, or partnership changes that aren’t purely technical.