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Applied AI·September 24, 2026·1 min read

Booking.com says it built AI tools it wishes it had bought off the shelf

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Booking.com building internal AI orchestrations it ‘wishes it had bought off the shelf’ is a warning shot to vendors selling generic AI platforms — large operators will in-house anything that’s close to their core workflow. If you’re a SaaS or infra provider, either go deep on domain-specific value or expect your largest customers to treat you as a temporary scaffold.