Booze-free beer is no longer a punchline — and big brewers see a billion-dollar opportunity
THE SO WHAT
Nonalcoholic beer moving from niche to billion-dollar line item shows how fast 'moderation' can become a mainstream consumer thesis. If you’re in CPG or hospitality, this is a signal to re-segment customers by occasion and health preference rather than just category — and to test zero-proof SKUs before the shelf space is gone.
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