Bose Debuts $99 Bose Noise Cancelling Wired Earbuds, Seizing on Growing Trend
THE SO WHAT
A $99 wired, noise-cancelling Bose set is a bet that “dumb” peripherals with strong UX still have margin in a world of smart devices and dongle fatigue. Hardware teams should read this as permission to revisit simple, single-purpose accessories where reliability and latency beat ecosystem lock-in.
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