Bose just unveiled the successors to some of our favorite open earbuds — and there's even a cheaper option to make Shokz a little, er, shocked
THE SO WHAT
Bose undercutting Shokz with a cheaper clip-style earbud is a price war in the open-ear niche—margin will come from ecosystem lock-in, not hardware alone. Audio and fitness app builders should be thinking about cross-brand experiences rather than exclusive hardware partnerships.
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