Bose Unveils $199 Bose Sport Open Earbuds, Second-Gen Ultra Open Earbuds
THE SO WHAT
Bose pushing a $199 Sport Open alongside a premium Ultra Open shows open-fit audio is stratifying into clear price tiers, much like over-ears did a decade ago. Consumer hardware teams should assume “always-on, ears-open” will be a primary interface for notifications and coaching, not just music.
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