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Deep & Emerging Tech·October 2, 2026·1 min read

Bots, deepfakes and fake identities are sabotaging user research

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When bots and deepfakes pollute user research panels, your product roadmap can drift on the back of synthetic feedback. If you’re buying or running research, add identity verification and anomaly detection to the brief — and treat any sudden shift in user sentiment as a signal to validate, not a fact to act on immediately.