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Tech & Innovation·July 15, 2026·1 min read

Bowers & Wilkins just dropped some stunning new colorways — heres how to get them

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New colorways on premium headphones and earbuds are a reminder that in mature hardware categories, differentiation often shifts to aesthetics and brand, not core tech. For operators, that’s a signal to invest in software, services, and ecosystem lock-in — the hardware itself is increasingly interchangeable.