Brazil, which has struggled to standardize soccer talent scouting, is embracing AI-powered scouting apps that assess players by analyzing video clips and more
THE SO WHAT
AI scouting apps in Brazil are turning messy, relationship-driven talent discovery into a standardized, video-first data product. Any domain with subjective “eye test” evaluation—sales, hiring, creative—should assume a similar shift toward model-scored pipelines and new gatekeepers around the data feeds.
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