'Bringing the game to console for the first time' means that ArenaNet 'can reach a much wider group of players' as devs say they want to offer an 'invitation' for everybody to play Guild Wars 3 together by bringing it to PS5 and PC — but not Xbox
THE SO WHAT
Launching Guild Wars 3 on PS5 and PC but skipping Xbox shows platform selection is now a strategic filter on community, not just TAM. If you run a live service, design social systems and monetization assuming your player graph will be platform-fragmented by default.
READ THE SOURCE
MORE FROM THE WIRE
Amazon's big, new delivery push targets Walmart's biggest advantage, Bank of America says
Building 1,000+ same-day hubs is Amazon treating last-mile proximity as core infrastructure, not a marginal optimization. Retail and CPG operators should assume “same-day as default” in major metros and rework assortment, inventory placement, and partnerships around that bar.
Tech & InnovationLuxExperience CEO on Luxury Retail Customer Resiliency
Luxury demand concentrating in the top decile means growth comes from depth, not breadth. If you sell into consumer, bias roadmap and partnerships toward high-LTV, inflation-insulated segments and stop assuming “average” customers will carry volume.
Apple Store pioneer Ron Johnson on the iPhone Duo, working with Steve Jobs, and leading with kindness
The Apple Store playbook was about owning the customer narrative end-to-end, not just nicer stores. If you’re building hardware or AI-native devices, treat retail and support as part of the product architecture, not an afterthought for channel partners to solve.
Tech & InnovationViral Horny Pumpkin Song Not That Horny, Insists Horny Guy Who Wrote It
Virality is now routinely decoupled from intent—audience remix beats author framing. For consumer brands, the control surface is response speed and tone, not message purity.