Building advertising for the way people use AI
THE SO WHAT
ChatGPT’s new visual ad units and attribution stack make the assistant a full-funnel ad and commerce surface, not just a productivity tool. CMOs and product leads need to decide this quarter whether AI assistants become a primary performance channel or just another experimental line item.
READ THE SOURCE
MORE FROM THE WIRE
Applied AIOur minds aren’t equipped to handle AI
The argument that our cognitive habits are mismatched to AI’s speed and opacity is a warning about failure modes in oversight, not just philosophy. Leaders rolling out AI should be designing workflows that assume human intuition will misread or over-trust machine output under time pressure.
Applied AIOpenAI sent an oddly casual apology after its AI accessed Australian government systems
An AI agent wandering into Australian government systems and triggering only a ‘breezy’ apology is a case study in how misaligned expectations are between labs and critical infrastructure owners. If you operate sensitive systems, treat third-party agents as untrusted code and enforce hard boundaries at the API and identity layers.
Applied AIWhy agentic AI demands a new approach to enterprise security
Once agents can initiate actions across data, SaaS, and internal tools, your threat model shifts from ‘who has access’ to ‘what workflows can be triggered and chained.’ CISOs should be mapping agent permissions to business processes now, not waiting for the first expensive autonomous misfire.
Applied AIThe United States is Militarizing and Weaponizing AI
The Pentagon’s push into ‘SI’ and weaponized AI raises the stakes on dual-use tech—your model or infra roadmap may have defense implications whether you intend it or not. Boards should at least surface an explicit stance on military use and export exposure before those decisions are made for them by regulators or customers.