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Startups & Venture·September 11, 2026·1 min read

Carbon accounting startup Greenly acquires competitor Normative in €65m deal

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Carbon accounting is consolidating into a few scaled data and workflow platforms — €65m for Normative says buyers want fewer vendors with deeper coverage, not another dashboard. If you’re selling ESG tooling, assume procurement will push you to integrate with or get absorbed by these emerging systems-of-record.