ChatGPT Ads hits $1B annualised as the EU brings it under the Digital Services Act
THE SO WHAT
A $1B run rate in under 200 days plus DSA “Very Large Online Search Engine” status makes ChatGPT an ad and compliance platform on par with legacy search. If you buy media or run growth, you now have a new performance surface—but also EU-grade transparency and safety obligations to track in your campaigns.
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