
‘Cheap iPhone deal’: warning over scam sites selling latest Apple mobiles
THE SO WHAT
High-demand hardware launches are now reliably shadowed by polished scam funnels that look like legitimate D2C sites. Consumer-facing brands should treat this as brand risk and conversion leakage — invest in clear official-purchase messaging, takedown muscle, and fraud education around every major release.
READ THE SOURCE
MORE FROM THE WIRE
Tech & InnovationSpec sheets show Apple's C2 modem is used in iPhone Duo and 18 Pro worldwide, and in iPhone 18 Pro Max everywhere except the US, where it likely uses Qualcomm
Apple running its C2 modem globally but keeping Qualcomm in the US 18 Pro Max hints at a staged, market-specific risk rollout rather than a clean break. If you build on iOS networking features or carrier partnerships, assume modem behavior will fragment by region and generation for several cycles.
Tech & InnovationThe tone of Diablo 5 is 'really doubling down on darkness' say the devs — 'I think that's really the tone, the atmosphere'
Blizzard leaning harder into Diablo 4’s darker tone is a bet that core audience identity matters more than broadening the funnel. For game and media teams, this is another data point that sharp, consistent aesthetic positioning can be a growth strategy, not just a niche play.
Tech & InnovationAutomattic confirms Matt Mullenweg has returned to his position as chairman and CEO "with full support of the board", after an attempted ouster this week
Founder whiplash at Automattic is a reminder that governance risk is now a live variable even in mature product-led companies. If your roadmap depends on a strong founder-operator, make sure you understand the board dynamics and succession plan, not just the product vision.
Tech & InnovationDiablo 5 devs say that the game's player character will have a "unique bond" with Diablo himself
A tighter narrative bond between the player character and Diablo is a bet that live-service retention will come from emotional attachment, not just loot loops. Studios building long-tail franchises should be thinking about character relationship systems as a core mechanic, not just cutscene flavor.