Chevy built an All-American EV truck. Why is nobody buying it?
THE SO WHAT
EV demand is no longer guaranteed just because the badge and form factor are familiar—pickup buyers are voting on charging, price, and real-world use cases, not press reviews. If you’re building in EV or adjacent ecosystems, assume slower, more segmented adoption curves and design offers around specific jobs-to-be-done, not “EV for everyone.”
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