China Fines Trip.com $765 Million for Market-Dominance Abuse
THE SO WHAT
Regulators are willing to put real money behind anti-monopoly enforcement—5.18B yuan is a board-level line item, not a slap on the wrist. If you rely on platform distribution in China, assume tighter constraints on exclusivity, pricing, and bundling and model what happens if your primary channel is forced to open up.
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