Claude users are canceling their subscriptions, citing Anthropic’s new AI watermark
THE SO WHAT
Watermarking that tags even light-touch uses like proofreading is colliding with how professionals actually work—users are voting with cancellations because they fear downstream client confusion on authorship. If you sell AI into B2B workflows, you need a clear, configurable provenance story that doesn’t turn every assist into a reputational risk for your users.
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