CMOs need to show results, but they also need inspire their brand and teams, says Meta's Alex Schultz
THE SO WHAT
AI in creative is becoming a segmentation line in brand strategy—some CMOs will lean hard into AI-assisted production, others will treat "no AI" as a positioning choice. Marketing leaders should define their AI posture explicitly this year, so teams and agencies know where experimentation is welcome and where human-only craft is non-negotiable.
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