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Tech & Innovation·July 20, 2026·1 min read

Coca-Cola’s New Global Identity Is Dangerously Close to the Most Toxic Brand in the World

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When a global rebrand invites comparisons to “the most toxic brand in the world,” it shows how little control companies have over semiotics once a system ships. Brand and product leaders should be testing identities against meme culture and adversarial reinterpretation, not just focus groups.