Commerce AI is fragmenting. Here is why that matters.
THE SO WHAT
Commerce AI is splitting into point solutions, orchestration layers, and bespoke in-house stacks—outcomes are diverging because integration, not model choice, is the constraint. If you own a P&L, you should be mapping where AI touches pricing, merchandising, and service this quarter and consolidating around a small number of orchestrators instead of adding yet another point tool.
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