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Startups & Venture·September 18, 2026·1 min read

Crusoe CEO: Data Center Indusry Has a 'Marketing Issue’

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When an AI infra company raises nearly $4 billion at a ~$31 billion valuation and calls it a marketing problem, they’re really talking about narrative risk around power, emissions, and land use. Infra buyers should expect more “green” positioning baked into contracts—and more scrutiny from regulators and communities on where and how you run your workloads.