'Curling irons can be just as healthy as air styling' — I chatted to a major haircare brand founder about the styling mistakes we're all making
THE SO WHAT
Consumer hardware categories are getting re-litigated on 'health' and 'safety' narratives, not just performance. If you sell devices that apply heat, light, or pressure to the body, expect a wave of education-first marketing and regulatory scrutiny that will favor brands with real testing data.
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